Vida Cornelious, Executive Creative Director, TBrand Studio, The New York Times

Vida Cornelious is an award-winning creative leader who guides brands to creative outcomes that deepen consumer engagement and emotional connectivity.

Currently, she is the Executive Creative Director of the Special Projects team within T Brand Studio at the New York Times. As the creative lead of this discovery team, she is focused on proactive advertising opportunities and creative partnerships, bringing brands closer to the prolific storytelling of the New York Times.

Prior to joining T Brand, she held the post of Chief Creative Officer at Fake Love and HelloSociety– the Brand Experience and Influencer agencies of the New York Times. Both agencies enabled T Brand to expand its “off-platform” capabilities.

She has also held creative leadership posts at The Walt Disney Company and DDB Chicago, fueling her career with the publisher, brand, and agency-side experience.

Throughout her career, she has serviced blue-chip brands spanning a wide range of consumer categories. She has created award-winning work garnering accolades from Cannes Lions, The Effies, Communication Arts, The Art Directors Club, Chicago Creative Club, London International Awards, and others. She has contributed to industry publications and provided thought leadership as an award show juror, featured panelist, and speaker at national industry events.