Tom Punch, Chief Commercial & Creative Officer, VICE Media
Tom Punch is VICE Media’s Chief Commercial & Creative Officer, working at the intersection of creative and commerce to drive VICE’s innovative monetization models across VICE’s 3 screens & OTT platforms globally. Punch oversees the development of commercially viable content and also manages the operations for VICE’s 11 owned and operated channels and six forthcoming channels, its 24-hour linear television network VICELAND, and VICE’s mobile offerings.
Since starting at VICE Punch has led teams that have developed new channels, content & experiential programs, innovative advertising formats & large scale brand partnerships across VICE’s various media properties. He drove global content partnerships with core clients like ABInBev, Unilever, Samsung, YouTube and Google, while also building out a production studio to serve brands and partners. He has also driven a number of the companies pro social efforts, developing VICE’s impact channel, partnering with Al Gore for climate change and spearheading a campaign with (RED) that helped raise 28MM for AIDS treatment in Africa.
Prior to working at VICE, he worked in film, events, TV production and various advertising roles at WPP & Mother.