Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide
Malcolm joined Cheil Worldwide at the beginning of 2015 as the Network’s first ever Global Chief Creative Officer.
Having built and led teams responsible for award-winning firsts as diverse as Unilever’s smile activated ice cream vending machine, Foot Locker’s Sneakerpedia, Dove’s Campaign For Real Beauty and RBS’s GetCash mobile app, Malcolm is a recognised industry influencer and speaker. A two time Cannes Lions Jury President, Clio Awards and LIA Awards Jury president, Malcolm was recently named one of AdAge magazine’s “World’s Top 10 Digital minds” and named by TechCity Insider as one of the UK’s leading Digital Innovators. His international industry accolades number more than 200, including Cannes Lions for Film, Print, Media, Outdoor, Cyber and Mobile.
Prior to joining Cheil, Malcolm was European Chief Creative Officer and a member of Sapient’s global leadership team where he helped steer the company to in excess of a billion dollars in annual revenue, putting Sapient amongst Fortune Magazine’s 40 fastest growing companies in the world. M&CSaatchi, Saatchi&Saatchi, Ogilvy and SapientNitro have all won Agency of the Year titles during his creative leadership. And in his first 18 months with Cheil Worldwide, Malcolm has steered the network into the Gunn Report’s Top 20 Creative Networks, seen the Network win their first Grand Prix at Dubai Lynx, first Innovation award at AdFest, Gold at the International ANDY awards, Gran Sol at El Sol Awards, collect their first WEBBY award and post their record new business success by winning global accounts including Etihad Airways, PZ Cussons, Abbot and UN Women.
A Kiwi, Malcolm is an honorary coach for the NZ Yachting Team, former board member of the UK’s Institute of Contemporary Art, Patron of the Royal Academy of Arts, C.A.L.M. and a member of the Academy of Digital Arts and Sciences. Malcolm lives in London with his Australian wife and English daughter.