Ant White joined CHE Proximity in 2016 as ECD. Within two years Ant quickly became the youngest Chief Creative Officer in Australia, at age 32, overseeing a department of 92 people.
Since joining the agency Ant has ignited CHE Proximity’s creative reputation, leading the agency to over 100 international creative awards including 15 Cannes Lions and Best in Show at Caples, A Grand Clio, as well as awards at D&AD, LIA, The One Show and The Webby awards. The agency has also been crowned Australian agency of the year at ADC, AdNews Australia, B&T, Effies, Mumbrella and Tangrams Effectiveness at Spikes Asia.
Ant leads the team to create work that redefines advertising, focusing on owning the entire customer experience – as seen in their latest work for Virgin Velocity’s Billion Point Giveaway, Cochlear’s Hearing Test in Disguise, Swann Inconvenience Stores and Carsales Auto-Ads, amongst many more.
Ant motivates his team and clients to rethink the mould to create work that connects with customers on a one-to-one level.