Adebayo Owosina, Co-founder and Chief Creative Director, The Hook

Adebayo is a creative powerhouse with a decade of expertise in impactful communication. As co-founder and Chief Creative Director of The Hook, one of Nigeria’s rapidly emerging creative agencies, he has led some of the country’s most notable corporate and government campaigns. 

 

His work was recognized globally when he was named to the prestigious 2022 AdWeek Creative 100 list. 

Adebayo has honed his creative problem-solving abilities at the Harvard Extension School and the International Center of Photography, New York.  

Over the years, he has collaborated with top agencies like Lowe Lintas, X3M Ideas, and DDB West Africa, building impactful brand stories for brands like instax, Dstv, Supersport, Meristem, Etisalat, Ciroc, Johnnie Walker, MTN, Diamond Bank, First Bank, Unilever, and Broll. 

 

In addition to his creative achievements, Adebayo recently launched Goalr, a gamified platform that encourages users to meet their fitness goals. When not driving innovation, he enjoys exploring new cities on his bike, a passion that mirrors his drive for innovation and discovery in both personal and professional life.